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Living And Traveling Outside The Map | Robert Pettersson | TEDxÖstersund

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Robert found out that he lived outside the map when he was only a little boy and will talk about how that effected his life and choice of career as well as how rural areas need tourism.

Robert Pettersson was born and raised on the outer perimeter of the known world in northern Sweden. He works as Associate Professor in Tourism Studies and is head of the External Relations Office at the Mid Sweden University. His research focuses events, indigenous tourism, trends in tourism, travel patterns and tourism as a driving force in regional development.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
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SWEDEN

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