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How Can I Attract Tourists From Other European Countries?

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Added by vindheim
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Know the characteristics that make up the market and tourism flows within the EU, so as to increase awareness of this reality. The main characteristics, tastes and preferences of European tourists will also be included.

Cross-border tourism within the EU is important because ...
in 2011, EU residents made 1 billion tourism trips.
3/4 of Europeans who go abroad, travel to countries in the European Union.
Most EU residents choose a neighbouring or nearby country for their trips abroad".
Main European Destinations"
1. Spain. 13% (arrivals of EU residents)
2. Italy. 9% (arrivals of EU residents)
2. France. 9% (arrivals of EU residents)

Main issuing countries for tourists in the EU: Germany, UK, France and the Netherlands.
Countries with the highest tourist issuing growth
1. Russia. 14%
2. Switzerland. 7%
2. Norway. 7%
3. Belgium 3%
3. Austria. 3%
3. Sweden. 3%

European tourist profile

Method for arranging the trip:
- Independently (Internet is often used).
- By organising the trip components separately.

Information sources:
- Family and friends.
- Internet.
- Own experience.

Types of trip:
- Holiday trip.
- Business trip.

Motivation of the traveller:
- Leisure and relaxation: sun and beach, nature, city trips and sport.
- Spend time with family and friends.

Valued aspects when choosing a destination:
- Environment
- Cultural heritage.
- Entertainment: (health tourism is important).

Time for travel:
- Third quarter: July, August and September.

Type of Accommodation:
- Paid accommodation.
- Friends' houses.
- Second home.

Other non-European destinations visited:
- Short duration trips to the North of Africa.
- Trips to the Americas, Asia and the Pacific.

European tourism market trends

The average number of international trips by Europeans will grow slowly but gradually.
The "sun and beach" segment will continue to grow but not as much. City trips and business travel and tours will see an increase.
Short distance trips abroad will play a greater role.
There will be movement in the issuing markets
Travel in the region of the Americas and Asia and the Pacific Travel will increase.

How to attract the cross-border tourism market from the EU?
1. Adapt your services to the different markets.
2. Offer a quality service.
3. Have a valuable complementary offer.
4. Achieve a good quality / price relationship.
Category
SWEDEN

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